In a momentous development for the regional technology ecosystem, UAE-based fintech startup Metric, founded by three Pakistani entrepreneurs, has successfully secured strategic investment from Qatar’s A-typical Ventures, bringing its total seed funding round to $1.3 million.

The funding round also features participation from a prominent consortium of investors, including 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, Oqal Angels, and Accelerate Prosperity, alongside other strategic angel investors from the region.

Artificial Intelligence Meets Financial Clarity

Headquartered in Abu Dhabi, Metric is an avant-garde AI fintech startup dedicated to empowering small and medium-sized businesses with real-time financial intelligence. The company’s flagship product, Max, operates as a conversational “business co-pilot,” delivering actionable insights by analyzing complex financial data and guiding users with data-driven recommendations.

Founded in 2022 by Meenah Tariq, Omar Parvez Khan, and CTO Dr. Habiba, Metric’s platform is available in both English and Arabic. It is currently utilized by over 130,000 businesses across 190 countries, with its AI marketplace facilitating seamless access to essential financial services, including tailored financing options.

Strategic Expansion and Market Penetration

Aly El Shalakany, Venture Partner at A-typical Ventures, emphasized that the newly acquired capital will accelerate product development, broaden the adoption of Max, and scale pilots offering integrated financing and banking services to small business owners across the GCC and beyond.

The Qatari venture capital fund further noted its conviction that Metric possesses the potential to become the preeminent financial intelligence platform for SMEs across emerging markets. With Max’s full launch and an embedded finance solution on the horizon, significant value creation is anticipated as the company executes its ambitious roadmap.

Furthermore, Metric is preparing to launch an Arabic version tailored for the Saudi market in 2025, strategically tapping into one of the region’s most dynamic economies. The startup’s strategic partnerships with platforms like Shopify and Zoho provide proven distribution channels, while its multi-platform approach ensures broad accessibility.